Referral Marketing Manager
Melbourne, FL
Full Time
Experienced
About the Job:
The Referral Marketing Manager actively drives patient referrals and caseload by identifying, cultivating, and maintaining positive relationships with doctors and key decision-makers in the referring veterinary community. Develops and executes meaningful engagement activities to promote hospital services and philosophies. Serves as the main point of communication for the referring community and actively monitors and measures the hospital referral process to resolve problems quickly and improve service. This position reports directly to the Hospital Director/Manager but receives ongoing support, coaching, and training from the centralized Referral Marketing Group Manager and Field Marketing Manager. Opportunity to grow into further leadership role within organization. KPIs based incentive plan after year of tenure.
Essential Job Functions:
- Works directly with hospital leadership to identify referral performance goals and develops outreach and engagement strategies to successfully execute these goals to drive hospital revenue.
- Consistently engages the referring community with relevant and valuable email, phone, and in-person communications. Customizes outreach and interactions based on the individual needs of each referring hospital and doctor. Maintains a regular engagement schedule to continually develop positive referral relationships.
- Meets directly with referring doctors and key decision-makers to better understand the needs and the referral opportunity of each individual practice.
- Plans, executes and evaluates the efficacy of CE/Symposium events, hospital tours, and referring practice recognition and engagement events. Works in partnership with hospital leadership to develop and track an annual referral marketing budget to support all outreach events and activities.
- Works in partnership with hospital marketing resources to plan, develop and execute strategic engagement campaigns to successfully launch new service offerings and promote new doctors.
- Work in conjunction with the Field Marketing team to deliver social content to community.
- Monitors hospitals reputation online, including Google, Facebook, and Yelp, working with Field Marketing to respond all online reviews. Provides feedback to hospital leadership on negative findings and promotes positive information such as reviews and news stories to staff.
- Manages Community Partnerships, Outreach, and Events (Shelters, Police & Fire, etc.)
- Collaborates with Field Marketing to create and distribute flyers, emails, and other marketing collateral for the hospital.
- Actively leverages the Customer Relationship Management (CRM) tool, Referral Marketing Dashboard and other advanced analytic tools offered by the centralized support team to track performance metrics and use data to inform and evolve practice referral marketing strategy.
- Serves as the main point of contact for the referring community and helps monitor and measure the referral process to resolve problems quickly and improve service.
- Continually builds a competitive knowledge of emergency and specialty veterinary services including a deep familiarity and understanding of hospital-specific differentiators.
- May perform other job duties as assigned.
Qualities of a Successful Candidate:
- Mission: You are motivated and inspired by our mission to improve the lives and well-being of pets and people in our community.
- Grit: You bring determination and a strong will to the challenges and opportunities that come with working in the veterinary field.
- High Standards: You take pride in your work and have a very high individual accountability.
- Curiosity: You are energized by learning and finding creative solutions to new and challenging situations.
- Self-Starter: You are highly ambitious, self-motived, and take initiative to achieve results. You thrive in environments that allow you to work independently with minimal supervision.
Job Requirements:
- Must possess a valid Driver’s license and clean driving record.
- Must have reliable personal transportation. All business miles reimbursed per the federal mileage reimbursement rate.
Preferred Skills and Experience:
- Associate or bachelor’s degree is preferred, but not required. The equivalent combination of education, training, and experience will be considered.
- 3-5 years of professional experience in a role that demonstrates the ability to successfully manage multiple projects and priorities, effectively communicate across a diversity of roles and individuals, actively engage customers or clients, and drive organizational growth.
- Professional experience in veterinary medicine or the animal health industry is preferred.
- Enthusiasm, and deep respect for the veterinary profession and the ability to convey this authentically through communications and interactions.
- Excellent communication skills and the ability to work effectively across a variety of channels including in-person, phone, email, virtual meetings, social media, etc.
- Proficient technology and computer skills and the ability to read, interpret and analyze basic performance metrics and use data to drive decision-making.
- Proficiency in full Microsoft Office suite and with social media platforms, including Facebook and Instagram
- Excellent communication skills and the ability to work effectively across a variety of channels including in-person, phone, email, virtual meetings, social media, etc.
- High level of organization and attention to detail
- Enthusiasm, and deep respect for the veterinary profession and the ability to convey this authentically through communications and interactions.
We are excited to announce Ethos Veterinary Health as our new name. Ethos is the new, industry-leading community of legacy Ethos Veterinary Health, Compassion-First Pet Hospitals, SAGE Veterinary Centers, and legacy NVA Specialty and Emergency hospitals. This powerful new community brings together a dynamic network of ~145 hospitals, an unmatched team of experts, cutting-edge technology, and an unwavering commitment to the advancement of the animal health profession and better patient outcomes.
Our commitments to the industry, the profession, our teammates, and our patients, will not change, and in fact will be stronger than ever, as we forge new ground as this new dynamic community.
Ethos Veterinary Health offers a comprehensive benefits program including medical, dental, vision, a 401k with employer match, and paid time off (including sick time) for all eligible employees. The team can provide more information about compensation and benefits for your specific location during the process. For positions based in Colorado, EVH provides eligible employees with paid sick and safe leave and public health emergency leave in accordance with the requirements of Colorado's Healthy Families and Workplaces Act.
Ethos Veterinary Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
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